I picked up this Hello Kitty Square Lunch Cooler Bag and it has become my daily go-to. The square shape fits a sandwich, a few cookies, a snack and a drink without getting squished. The colorful Hello Kitty design is playful without being over the top, and it is easy to wipe clean after lunch. It is not huge, so it is best for a single meal rather than a full family picnic, but for work or day trips it works great. I would happily recommend it to any Hello Kitty fan.